A creative pitch on our part, to Sweet Protection. We wanted to showcase the grit, determination and desire that exists in female mtb racing. We couldn't think of anyone better to showcase this than Katy Winton in a cold, bleak and dark Scotland!
What we did:
We wanted to create a variety of media - film, photo and content.
This also allowed us to bring in a raft of deliverables for Sweet - imagery, video and build a stock photo library too.
We scheduled and planned distribution for the video and story, with a global Pinkbike story gaining some big traction and knocking up 20k views in a day, and 30 other websites gloablly taking the story as well.
This gave Sweet a powerful tool - it showcased their equipment in an extremely positive light and being used in harsh environments by a determined and particular competitior.
Video - Photos - Distribution - Writing - Content Pool creation