28 Lisburn Street,



T: +44 (0) 1665 798624

E: Hey@dw-agency.co.uk

DWAgency is a trading arm of Descent-World ltd.

UK Registered Company No. 9848808

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The dog ate it sir, honest....

October 12, 2017

Well, maybe not but we've had our reasons for not being so proactive on the blogging front. 


Firstly, we spent quite a bit of time surrounded by sheep and bikes in the last few weeks while the Naughty Northumbrian caused quite a stir - but what an event it was.  We've already written about our involvement, but you can get a better understanding of how we helped bring this event to life here. 


There were other reasons we wanted to be bring this concept to life though, which was summed up nicely by a colleague of my sister (I know, I know, its one of those stories..) who said "They do all that from Alnwick?" 


I asked what he meant, and it was shock that a small business from a small town could be working internationally, bringing events that gained national attention to life and generally be good at what we do!  


There's creativity and professionalism in rural areas, and that's a key part of our mantra. Come up and see us if you like, we can even tour Harry Pottersville in Alnwick Castle (but don't tell anyone)


Besides tackling such behemoths as The Naughty, we've also been grafting away on a lovely little project for Europe's biggest bike brand, Canyon. 


Athlete activation is a key element for any brands strategy and cycling (particularly mtb)  is very much led by product, and athlete endorsement of that product. That all sounds very fancy, as really Joe Barnes is just an incredible rider that lives a very unique way of life from the Andes, to the dust of Tazmania and home to the Highlands of Fort William.


Capturing Joe's personality was a key part of this project and the ability to tell  and coax stories from our subjects is something we take a bit of pride in. Pulling it all together takes a strong story-board creative process, a good deal of logistics and an ability to adapt when the weather, as it invariably does, decides to bucket down. On top of that music licensing, meeting deadlines and generally getting the "feel" of it correct is paramount.  Doing all of this in house makes for a pretty streamlined approach and takes the pressure of the crew, athlete and client. However, finding sweets for Liam (insert: sweet tooth) always adds to the logistics.



Lastly, again, blessed by a wonderful dose of Northumbrian weather we've been making a series of "shorts" for Barmoor castle, designed to tell the story of the guests themselves in a candid, real manner. You can learn about those videos here .  It was pretty cool to interact with guests who clearly have a real passion for the time they spend at this stunning country park. 


Feel free to get in touch if you'd like to chat about your brand strategy, event, film and photo production or any aspect of your communication, from social to internal.


If the dog ate your homework as well, then we suggest finding a Vet.






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