Royal bleed racing as a brand. They were conceived by one of the greatest racers of all time and continue to support the scene that feeds them. Yet, they are also diversifying. They needed content that provided an outlet to everything that they are doing.
What we did:
Firstly, we brought them into our "getting lost at home" videos to help them launch their 2017 "Trail riding" range with video and Royalty free imagery (ba dum tssssh). This gave them running social media for the year and some high quality media. We then focussed on filming and photographing racers who are supported by Royal - thus giving them a full suite of material at their disposal with two contrasting - but equally important - styles of media to cover both bases.
Video - Photos - Distribution - Writing - Social - Race Media