One of the big challenges with safety campaigns is gaining engagement; especially when the data leans heavily onto 16-24 year olds making their first forays into the
more remote landscapes of the UK. Previously, Northumberland National Park Mountain Rescue (NNPMR) team had focussed their resource on amplifying their own efforts, in a bid to raise help critical fund-raising drives. Their work is vitally important and saves lives.
Now, with new funding available, we worked with them through the scoping and planning stages to identify a campaign that would, over the long term, try and reduce the number of incidents they are faced with. We'd do this by aiming to promote a culture of positive reinforcement: "Do the right things, and your life will be more fun."
