When holiday and lodge park Barmoor approached us to help develop a series of campaigns and content, we had to ask, why? They already enjoy a fantastic reputation, take a considered approach to growth and customers come to them. Yet, as others start to play catch up, it was important to ensure that Barmoor outwardly stay ahead of the chasing pack.
THE CHALLENGE
Maintaining reputation, growing awareness
OUR APPROACH
After a scoping exercise with the owners and management tram at Barmoor, were established that Barmoor has some key assets that make it unique; Family owned since the beginning, customers who own lodges on the park for long durations - the park's biggest advocates, and a premier position between the rugged Northumbrian coastline and the rolling Cheviot hills. We decided to utilise all 3 aspects across the campaigns we developed.
THE OUTCOME
Increased visibility and broadened market appeal
The customers are everything last Barmoor - and this rare attribute, well known to those who but a lodge at the park - is now more widely known and attracting buyers from further afield and from a broader base. In the ten years since we started working with Barmoor, the park has grown from 75 pitches to 250, a testament to a collaborative effort to ensure the park's standards and brand image is always consistently high.