Since DW was formed in 2016 we've gone through some subtle but continuous changes - some caused by the disruption that technology and platforms demand and others as we have brought our experience into play more . While we started out pitching as photographers and cinematographers, and still are, we are now what I'd call a content strategy agency.
What does that mean?
I'm gong to use our latest project for Radon as an example.
For 2020 we have continued to work with this globally emerging brand and part of our remit has been to look at the type of content that could add personality to the brand, amplify it's sponsored athletes in a multi channel plan and take the burden of such a task away from Radon.
As Radon have between 10-12 full signed up ambassadors across Europe, all with differing skill sets and personalities we wanted to bring them to wider audiences by getting them together in new locations and touch on emotions all cyclists know and love - exploration, progression and friendship.
This strategy would also allow us to do two more things - work with resorts and partners to further amplify the content and ensure that we also created some basic tech content around the product (bikes) while on set - saving Radon money in the long term.