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DWAgency is a trading arm of Descent-World ltd.

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Hot laps

The Brief: 

We pitched the idea to Danny, Paul and Sue at the Bikepark. The concept was to remove the stress of formal racing, but allow people to still set times down a chosen track, timed by Free lap poles, and ​upload them onto a leader board.

What we did:

We created the whole concept - from the creative idea, to the branding, promotional video and designed the interactive leader board that we hosted through our website, Descent-World . 

This allowed the bike park to leverage the project as a trsining base, and build a community aspect.

With the UK's top pro's invited to come and set a time, and media produced on the back of that the project has generate wide interest for the fledging bike park.

Concept - Video - Web - Promo