We pitched the idea to Danny, Paul and Sue at the Bikepark. The concept was to remove the stress of formal racing, but allow people to still set times down a chosen track, timed by Free lap poles, and upload them onto a leader board.
What we did:
We created the whole concept - from the creative idea, to the branding, promotional video and designed the interactive leader board that we hosted through our website, Descent-World .
This allowed the bike park to leverage the project as a trsining base, and build a community aspect.
With the UK's top pro's invited to come and set a time, and media produced on the back of that the project has generate wide interest for the fledging bike park.
Concept - Video - Web - Promo