What we did.
We needed to set the tone slow - this was'nt an "advert" as such. This film needed to broach the line between informative yet alluring to bartenders and consumers beyond.
Working with the marketing team at Hepple, we took their clear brief and focussed on the intense detail that goes into making this gin.
The film's aim? To get knowledgable bartenders to recognise it's quality, notices the minds behind the brand (all well known) and demand that Hepple sits on the shelfs of their bars from London to New York.
This is a Gin to beat the very best gins.
Canyon and producer Matt Wragg contacted us to see if we could help shape the story, film, supply a 5-6 minute mini documentary on Joe Barne's way of life in the Scottish Highlands.
The budget was small, so we had to make sure we planned efficintly and developed a solid story board and shooting schedule.
Hepple are an emerging, disruptive brand who distill Gin to the next level. Yet they are tied to the age old values of quality and integrity.
Ironically, these more traditional values, so often forgotten about in today's landscapes create a different kind of approach - so old, it's new.
Budget: £xxxxx.xx GBP
Project Length: 3 days filming / 5 days editing