Bergamont are a brand with some core values - not just some dodgy mission statement written out hastily - this is a brand born and bred in St Pauli - and that means they don't waiver. They required some UK based imagery that tied in with their culture and brand.
What we did:
We worked Bergamont's UK athlete talent and distributor to identify some key zones that could reflect the St Pauli attitude but also appeal to the UK market. Their was an obvious choice - The "Toon", or Newcastle upon Tyne. They also needed some solid riding photos taken on-trail , and with our ability to gain access to private trails legally, we also provided some stunning imagery for this too.
Photos - Distribution - Writing