We were contacted by both NDH and Highfell events to see if we could help them market their events. Through discussion, we decided to take on a joint venture with an entirely new concept, one that we had been toying with already. What this meant is that we did the new event branding and strategy, website, marketing, social media campaign, video production, sponsorship facilitation and all artwork.
Strategy was key if the event was ever going to get off the ground.
What we did
We were fairly confident that with the right support and guidance we could elevate NDH and Highfell events from small, local events into nationally recognised events. Their events were ran well and professionally but catered to niche markets. For this new event, we chose a location that had already been used, but entries had been a lowly 90 riders - a completely unsustainable entry given the costs associated with events.
We consulted on the potential problems - was it a location / venue / reputation issue or marketing issue that led to such few entries?
We dived in, created a strong social media, ephemeral based campaign - short, sharp and calls to action were a constant in any output.
The event sold out in 1 month.
Project length: 30 days
Deliverables: Strategy, Campaign, Media Management + Production and PR