4X Wednesdays are a chariable organisation founded by surgeon Euan Rossi. Euan wants 4X Wednesday to become a staple of the Scottish MTB scene, and rightly so. We were tasked with helping promote the series and getting riders keen to get on their bikes.
What we did:
We started with a fairly simple approach - video, photos and PR which simply documented the events and helped Euan prove that his concept had traction.
Using our platform Descent-World we distributed the event to it's core audience - The Scottish mtb market.