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The Brief: 


4X Wednesdays are a chariable organisation founded by surgeon Euan Rossi. Euan wants 4X Wednesday to become a staple of the Scottish MTB scene, and rightly so. We were tasked with helping promote the series and getting riders keen to get on their bikes.

What we did:


We started with a fairly simple approach - video, photos and PR which simply documented  the events and helped Euan prove that his concept had traction. 

Using our platform Descent-World we distributed the event to it's core audience - The Scottish mtb market. 

4X Wednesdays