What we did.
We needed to create a fun loving edit that reflected Nukeproof's youthful culture, but also showed that the wheels were perfect for your weekend mountain biker.
We worked on locations, sourcing permissions and suitable filming spots, given we had two days, with very limited light given its proximity to the winter solstice , to shoot this piece.
We then packed up the film, images and text into a PR for Nukeproof to launch with.
Canyon and producer Matt Wragg contacted us to see if we could help shape the story, film, supply a 5-6 minute mini documentary on Joe Barne's way of life in the Scottish Highlands.
The budget was small, so we had to make sure we planned efficintly and developed a solid story board and shooting schedule.
Nukeproof had initially contacted us about creating a film that documented a travel journey in Finland, however when that film became unrealistic, we were asked to help with their new range of wheels launch in the Tweed Valley - in December. Chilly, yes. Windy, yes. A rider returning from a broken ankle, yes.
We jumped at the chance.
Budget: £xxxx.xx GBP
Project Length: 2 days filming / 2 days editing
Music rights: £200