As a pitch to Airdrop we simply stated - "let's make a video" . Following those hazy few words we set up making a creative pitch that highlighted Airdrop's diversity by choosing a route that encountered nearly every type of bike riding.
What we did:
We had a long week in Scotland, for a start! With a crew of 7 on this production and some hair raising logistics we had to focus on video, imagery, story and lastly Europe wide distribution.
And that's what we did. The story was featured on over 30 websites, two print magazines, and Airdrop were left with social media video footage as an extra, a 150 image catalogue with universal rights and a lot of new fans....
Photos - Video - Writing - Distribution